A new IMS Institute for Healthcare Informatics report predicts that some of the largest life science companies need to cut $36 billion in operating costs through 2017. Cloud computing offers an attractive way to reduce costs and make it easier to transmit and receive information But what areas are getting attention now and where do […]
Despite the regulatory minefield social media poses to pharmaceutical companies, new research from IMS Institute for Healthcare Analytics shows they are raising their social media profiles across Twitter, Facebook and YouTube. Twitter is the social media channel of choice for about half of the 50 largest pharmaceutical companies, followed by YouTube with 17 and Facebook […]
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.